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India’s leading noodle brand Wai Wai gets a magnificent response at IHE Expo 2022

ByRajesh Tal

Aug 23, 2022
Wai wai Noodles Brand

‘Seedhe pack se Khao ya Pakake Khao’, the unique concept given by Wai Wai Instant Noodles has become extremely popular among masses and an integral part of peoples’ lives.

Recently, the popular noodle brand participated in the fifth edition of the India International Hospitality Expo (IHE). It is a well-renowned B2B event of the F&B and hospitality industry hosted leading players of the sectors.

Hundreds of brands displayed their new-age products however, WAI WAI remained the center of attraction for the public. Under the instrumental leadership of its MD Varun Chaudhary, the 50-year-old iconic noodle brand has witnessed a tremendous growth in terms of market share and is highly preferred by the people across the globe.

The Wai Wai’s read­­y-to-eat noodles, Dynamite noodles made with Akbare Chilli, MIMI Bhujiya, and more products received an amusing response from the visitors. The brand recorded huge sales at this successful event that marked the presence of thousands of registered visitors from across India.

Wai Wai, the iconic brand of CG Corp Global managed under CG foods, has become an indispensable part of homes across the globe as its noodles are are no less than a delicacy prepared in such a short span of time.

In the past four editions, people from more than 16 counties have visited the expo.

Furthermore, the students of IIHM received gift hampers from the brand containing various flavors of the Wai Wai.

Recently, the state government nodded to the India International Hospitality Expo, 2022 under its ODOP scheme. It entitles exhibitors participating in the fair to reimbursement of stall charges up to a maximum of Rs 1.50 lakh. Besides, a maximum of Rs 7,500 freight charges from the production unit to the fair, and to and from the fare of AC 3 tier or AC bus for one representative exhibitor will be reimbursed

In its 5th edition, the Expo welcomed over 20,000 B2B buyers from across luxury brands of various sectors. The show emerged as the most sought-after sourcing hub for Hospitality and F&B industry.

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